Reporting That Works

You’ve invested in dashboards. You’ve got rows of beautiful charts, filters galore, and more colour-coded KPIs than a traffic light factory.

But when it comes time to make a decision… no one’s looking at them. Or worse, they are looking and still don’t know what to do next.

At Flock, we work with organisations who have the tools, the data, and the dashboards… but not the clarity. The truth is:

Most reporting doesn’t work, not because the tools are broken, but because the thinking behind them is.

That’s where this series comes in.

Welcome to “Reporting That Works”. A practical, no-nonsense guide to building reports that actually move the needle. Whether you’re a reporting team drowning in requests or a business lead wondering why your $300K dashboard isn’t helping, this series is for you.

Over the coming weeks, well cover:

• What Makes a Report “Work”

• Why Reporting Should Start With Business Questions, Not Data

• The Psychology of Reporting: How Stakeholders Actually Use Reports

• Common Reporting Pitfalls (And How to Avoid Them)

• Redesigning Dashboards to Drive Action

• What Good Reporting Governance Looks Like

• The Flock Approach

If any of this hits a nerve (in a good way or a frustrated way), you’re not alone.

We’ve seen first-hand what happens when reporting becomes a check-box exercise: missed insights, siloed teams, confused leadership, and stale data no one trusts. But we’ve also seen the power of getting it right.

Stick with us. this series is about helping your reports earn their place at the decision-making table.